Sky Sports and W Series sign a multi-year deal

Race winner Jamie Chadwick with second placed Abbi Pulling and third placed Emma Kimilainen during W Series 2021        Credit: Getty Images/Jared C. Tilton
Race winner Jamie Chadwick with second placed Abbi Pulling and third placed Emma Kimilainen during W Series 2021 Credit: Getty Images/Jared C. Tilton
W Series will play live on Sky Sports, as a new multi-year broadcast partnership has been agreed in a bid to promote women in motorsport

Sky Sports has announced a new three-year deal with W Series, the international single-seater motor racing championship for women. Sky Sports F1 will now broadcast live coverage of every W Series qualifying and race.

W Series will sit alongside Sky's premium sports portfolio, including the FA Women's Super League.

The season begins in Miami, US, on Friday 6 May, and will include 10 races across eight Formula 1 Grand Prix weekends in 2022. The three-year partnership will end after W Series' fifth on track season in 2024.

The partnership with Sky marks the largest media investment to date from W Series, and will include distribution of W Series content across a number of Sky channels. It has also increased the coverage of W Series across Sky’s global platforms, as partnerships with Sky Italia and Sky Deutschland have now started to arise. 

Jonathan Licht, Managing Director of Sky Sports says: “In addition to Sky Italia and Sky Deutschland, Sky Sports are delighted to be growing our motorsport portfolio with this recently established elite women's series.

“It feels like Sky Sports is a natural home for W Series, given we have such a dedicated motorsport audience and a dedicated motorsport genre channel.

"We pride ourselves in being a good partner to sport and it's been a privilege to work alongside Catherine and her team to come up with a broadcast offering that works for everyone. I have followed the progress of W Series closely and it is clearly a very exciting time to be a part of this journey.

"At Sky Sports we are committed to making sport more inclusive and I can now proudly say that with the addition of W Series, every genre channel at Sky Sports now has both men's and women's sports coverage.

"We look forward to sharing the excitement of this upcoming season with our viewers."

Sky has shared that it is “committed to the marketing and promotion of W Series coverage through its network of channels,” and sees this as an opportunity to promote and advocate women in motorsport. 

The 2022 season W Series broadcast talent team is yet to be announced.


Featured Articles

How to overcome the fear of failure

Here’s how to embrace the uncomfortable feelings that come with the fear of failure by tackling the issue head on

What does it take to become a social media influencer?

YouTube star Carly Rowena has built a social media empire over nine years. We sat down with her to find out how to make money from a life online

8 minutes with Lakshmi Devan, LGBTQIA advocate

By day, Lakshmi Devan is the Brand and Communications Advisor for Vortle. By night, she uses her voice to elevate mental health and LGBTQIA+ rights

Racial equity: Normalising the conversation


A holistic approach to the menopause with Lorraine Miano


Oge Akinola, taking action and advocating maternal health