London-based fintech start-up, Your Juno, has raised US$2.2mn in seed funding, in a bid to close the gender gap in financial education.
Founded by sisters Margot and Alexia de Broglie, the app, which has been described as the “Duolingo of money”, aims make financial education more inclusive, by targeting Gen Z women and non-binary users.
By offering information across a range of topics, such as investing, buying property and negotiating salary, Your Juno equips users with the knowledge needed to strengthen their financial confidence.
Co-founder Margot said: “Financial information, whether that be via mainstream media or how children are taught about money, is still delivered through a gendered lens. Women are more likely to be targeted with articles about spending less, whereas men are more likely to be targeted with articles related to investments. The impact of this is that women's financial education is always skewed away from their interests and needs.
“Gen Z’s interest in personal finance has skyrocketed since the pandemic and we want to make sure our generation is getting content that speaks directly to their experience and represents them as a diverse group. This year is really about scaling our community to ensure that women and non-binary people are no longer considered a niche audience in the personal finance world.”
By raising US$2.2mn, Your Juno is set to continue its work closing the gender gap in financial education, while making it more accessible for women and non-binary people.
The round was led by InReach Ventures, with participation from the Digital Currency Group, RLC, Mustard Seed Maze, and Sie Ventures. In addition, there was participation from a number of female angel investors, including Antoine Sakho, Head of Product at Busuu; Elissa Grey, Senior Vice President at Essence; Pallavi Reddy, Investment Director at Aviva.
Alexia says: “That's no coincidence, female investors tend to be more open to our pitch because they can see as both users and investors that financial technology as it stands is still built and made by men — they see the market opportunity.”
The app is just four months old — launching in October 2021 — and has been downloaded approximately 100,000 times.